Jamie Kampel is Taking Over Sony’s Merch World

A professional woman smiling in a corporate setting representing Jamie Kampel
  • A new boss for Sony toys and gear.
  • Why Jamie Kampel left Amazon MGM.
  • The cool visual vibe of movie merchandise.

We just saw some big news coming out of Sony Pictures. Jamie Kampel is the new lead for Consumer Products and Licensing. She is basically the boss of everything you can buy related to their movies.

She’s moving over from Amazon MGM Studios. Her new job is even bigger than the last person’s role. She reports directly to Jay Levine. It is a massive move.

Speaking of big news, Uditi Singh just put an end to those Karan Wahi rumors. It seems like everyone is making power moves this week. We love to see it.

As art grads, we look at the aesthetic of this change. Think about the neon glow of a movie poster. Or the tactile feel of a high-end action figure. Kampel will be the one deciding how that vibe reaches your living room.

If you like fast moves and quick results, check out these mobile apps for fast play. Or, see how to pick the best bonus offers for the future. Sony is definitely looking for a big win here.

Our Take

We think this is a fresh start for Sony. They have so many iconic characters. They need a leader who gets the modern style. Kampel has a great track record. We are excited to see the new merch designs soon!