Brands, Listen Up! How to Talk to Gen Z and Gen Alpha
- What’s Inside:
- Why brands are changing their tune.
- What makes Gen Z and Gen Alpha different.
- How Havas Play is seeing things.
We just saw something super interesting about how big brands are trying to connect with the younger crowd – Gen Z and Gen Alpha. Think of it like trying to paint a picture that appeals to totally different tastes. It’s all about the vibe, right? What colors pop? What style feels fresh?
On a podcast from Variety, two leaders from Havas Play, Andrea Isaac and Juliet Tierney, spilled the tea. They’re the experts in making branded content and cool events happen for Havas, this huge marketing company. They’re talking about a big shift. Marketing priorities are changing fast.
These younger groups, Gen Z and Gen Alpha, are not the same. They have different ideas about what they like and what gets their attention. It’s not enough to just show them a shiny ad anymore. Brands need to *get* them. They need to understand their world.
This whole conversation feels like looking at two different artworks. One might be bold and graphic, the other more subtle and textured. Both can be amazing, but they speak to different people. That’s what brands are figuring out now: how to make their message hit the right note with each generation.
Our Take
Honestly, it’s about time! We’ve always believed that understanding your audience is key, just like an artist understands their subject. For brands to really shine, they need to see the world through the eyes of Gen Z and Gen Alpha. It’s not just about selling products, it’s about creating something that feels real and cool to them. We’re excited to see how this plays out!
