Trump’s Face To Be Put On U.S. Passports

• The new July passport design
• Trump’s branding history
• The art team’s reaction

We just saw the headlines and we are honestly shocked. It looks like President Trump has his sights set on your travel documents. Reports say his face will be placed on new U.S. passports starting this July. This isn’t his first move into branding. He already put his name on the Kennedy Center and his face on coins.

The news is spreading fast. People are talking about it as much as the weather in Patna or the latest reports from Andhra Pradesh. It is a big change. A very big change. We are used to seeing eagles and historical symbols in our passports. Not a single person’s visage.

As art school grads, we always look at the aesthetic. This new design would change the whole vibe of international travel. Passports usually have a very classic, muted visual style. Adding a modern political face changes that completely. It feels less like a government document and more like a brand launch.

While we wait for more updates, we are looking at other trends. For example, capri pants are back and we have thoughts. We also loved reading about Nia Long’s new role as Katherine Jackson. If you need a break from politics, Blumhouse is adapting a Japanese novel that sounds amazing.

Our Take

We think this is a bit much. Design should be for everyone. A passport is a tool for the world. Putting one face on it feels like it loses its artistic balance. We prefer the classic look. It’s a very strange choice for a travel document.