Old Letters, Big Feelings: How ‘Dear You’ Became a Sleeper Hit!

Director Lan Hongchun speaking on stage at the Shanghai International Film Festival, with a screen showing a film still or logo.
  • What makes “Dear You” so special?
  • Meet Director Lan Hongchun.
  • The secret power of ‘qiaopi’ letters.
  • Why emotional stories always win.

You won’t believe what’s making waves at the 28th Shanghai International Film Festival!

Director Lan Hongchun took the stage, and guess what? His film, “Dear You,” is grabbing everyone’s hearts. It’s one of China’s most-talked-about films this year. So cool!

We learned the film’s incredible emotional power comes from something called ‘qiaopi’. It’s a beautiful, old tradition. Think family letters, mixed with money sent home. These were exchanged between overseas Chinese communities and their families back home. It was a lifeline.

Imagine the stories in those letters. The hopes, the fears, the love. We can almost see the faded ink, feel the worn paper. This deep, personal connection gives the film such a warm, authentic vibe. It’s just beautiful. This whole aesthetic of heartfelt, handwritten memories really shines through.

Lan Hongchun tapped into this shared memory. He used that feeling of longing and connection. And it hit home. Big time. The film really resonated with audiences, showing us that some emotions are just timeless.

Our Take

We think this is just fantastic news. It shows that true emotional stories, rooted in real human experience, can be powerful. You don’t need fancy tricks.

It’s about the heart. And “Dear You” seems to have plenty of it. We love how a simple concept – letters from afar – can create such a big impact. It makes us want to write a letter to someone we miss right now!