India Needs Its Own AI (And It All Started With A Goddess)
- Why Kishore Lulla is building ‘Sovereign AI’
- The viral video of goddess Lakshmi that changed everything
- Why cultural aesthetic matters in tech
We just saw a story that made us stop and think. Kishore Lulla, the founder of Eros Innovation, had a total ‘lightbulb’ moment. It didn’t happen in a boardroom. It happened while he was playing with AI.
He tried to make a video of the goddess Lakshmi using standard AI tools. But it didn’t look right. The vibe was off. The AI didn’t understand the specific aesthetic of Indian divinity. It lacked the warmth and the gold textures we grew up with.
This is why Lulla is calling for ‘Sovereign AI.’ He thinks India needs its own tech. We can’t just rely on tools made in other countries. Those tools don’t know our stories. They don’t get our soul.
Think about the rich colors in our movies. Just look at how Jr NTR looks lean and mean in his new glimpse. That specific look and energy is very Indian. Western AI might miss those tiny details that make our culture special.
Lulla wants tech that speaks our language. Not just the words, but the feeling. AI should know the difference between a festival in Mumbai and a party in New York. It’s about identity. Pure and simple.
Our Take
We love this idea. As art graduates, we talk about the ‘vibe’ of a painting all the time. If the colors are wrong, the whole message changes. India has a unique visual style that deserves its own code. We shouldn’t have to fit into a box made by someone else. It is time our tech looked as beautiful as our traditions.
