Netflix Audiences In Australia Are Booming, But Report Finds They Aren’t Watching Local Content

• Netflix is huge in Australia.
• But viewers aren’t watching Australian-made content.
• We look at the numbers and the global vibe.

You won’t believe what we just heard about Netflix audiences down in Australia! It’s a real head-scratcher, honestly. Australians are absolutely hooked on the streaming giant, no doubt about it.

But here’s the kicker. A new report, hot off the press from analytics firm Digital i, drops a bombshell. For the year 2025, a whopping 96.4% of all Netflix viewing time in Australia was spent on content *not* made locally. Seriously. That’s almost everything!

This is a big difference. Other key markets in the Asia-Pacific region show much more interest in their home-grown stories. So, what gives with our friends Down Under?

It seems the allure of U.S. films and TV shows is just too strong. That big, global visual style, the vibrant colors, the undeniable big-budget aesthetic – it really grabs you. It creates a universal vibe that maybe local productions struggle to match on such a massive platform.

We’re talking about that seamless, often blockbuster feel that transcends borders. It’s an interesting pattern. People are tuning in, just not for what’s filmed in their own backyard.

Our Take

We think this really highlights the power of global storytelling right now. People are looking for content that connects universally, no matter where it’s made. The slick production values and broad appeal of international hits can be incredibly hard to compete with.

Local content absolutely has its own unique charm and voice. But for Netflix audiences in Australia, it seems that borderless screen experience is winning big. It definitely poses a challenge for Australian creators trying to capture their home audience on a global stage.