Kriti Sanon’s New Jewelry Ad Just Got Pulled Down
- Why GIVA removed the Raksha Bandhan ad.
- How the internet reacted to Kriti’s outfit.
- The brand’s official statement on culture.
We just saw some big news about Kriti Sanon. Her latest ad for the jewelry brand GIVA is gone. Just like that. It vanished from their social media pages.
People on the internet were not happy. They thought her outfit was too revealing for a Raksha Bandhan ad. Rakhi is all about the bond between brothers and sisters. Some felt the vibe of the dress didn’t match the traditional festival.
GIVA acted fast. They shared an official statement on Instagram. The brand said they decided to remove the ad “out of respect.” They want everyone to know they value Indian culture and traditions deeply.
It is a shame because the ad had such a soft, golden aesthetic. The jewelry was sparkly and very pretty. But the focus shifted from the rings to the outfit. Now, the whole thing is offline.
While this is happening, other stars are staying busy. For example, Ravi Kishan is busy teaching Anupam Kher his viral moves for a new movie! It is a wild time in the news world today.
We also saw that the Heroes cast got back together recently. It is always nice to see old friends reunite. Unlike the drama with this ad, those memories are all positive.
Our Take
We think brands have a hard job. They want to look modern and cool. But tradition is very important to people. The ad looked beautiful, but maybe the timing was just off. It is always better to listen to your fans before things get too heated.